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Independent Consultants Specializing in Contact Center Management and Technology |
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Survey Cost Comparisons
Compare Costs of
Survey Types There are many benefits to The Survey Portal. One of the most compelling is its cost-effectiveness. In order to help establish the true cost advantages of The Survey Portal, following are typical costs associated with other forms of customer satisfaction surveys.
Telephone Surveys Telephone surveys are generally conducted by outside agencies who specialize in this function. Under normal circumstances, the client provides the survey organization with a list of customers who have recently contacted their call center operation. The survey organization then assigns its call center agents to contact as many customers as possible and offers each contacted party the survey. The following table is designed to calculate typical costs associated with telephone surveys.
Mail Surveys Like telephone surveys, mail surveys are generally conducted by external agencies. In a similar fashion, the agency is supplied a list of customers to contact and the mails a survey to each customer name provided. Customers who choose to respond to the survey simply provide answers to questions and return the survey via mail. The following table illustrates the typical costs of a mail survey and assumes normal postal rates.
Automated Voice Surveys The automated voice survey utilizes voice response and/or speech recognition technology as a vehicle for capturing customer information. While this technology is somewhat limited in its use, it can be deployed by transferring callers to the survey once they have completed their business with the call center, or the system may place a call directly to the customer afterwards. Following is an example of the costs associated with Automated Voice Surveys.
* Monthly fees vary by the size of the survey and the number of minutes used. In the above example, minutes above 100 are charged at $0.15 each. The Survey Portal The Survey Portal can be utilized in a variety of ways. However, the most common are either email invitation, where the client provides an email list of customers to be contacted, or it is triggered via a link on the website. Several plans are available and like other survey options, costs may vary as a result of the amount of production that is required. To provide a fair comparison, production costs have been excluded from all of the examples provided. The Survey Portal costs are associated with actual responses, not the number of surveys offered to customers. Here's a typical example:
Cost Comparison Following is a summarized cost comparison
While some cost estimates will vary, it is clear that The Survey Portal offers an enormous financial advantage over other, more common methods. 30 Day Free Trial We're so confident you will find our Survey Portal to be as valuable as we do, we'll let you try it for thirty (30) days at no charge. Our free trial allows you to:
If you're not completely satisfied, there is no cost to you. Would you like more information? Click here.
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