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Survey Cost Comparisons

Compare Costs of Survey Types

There are many benefits to The Survey Portal.  One of the most compelling is its cost-effectiveness. 

In order to help establish the true cost advantages of The Survey Portal, following are typical costs associated with other forms of customer satisfaction surveys.

 

Telephone Surveys Mail Surveys Automated Voice Surveys
Cost Comparisons The Survey Portal Sign-up for 30-Day Trial

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Telephone Surveys

Telephone surveys are generally conducted by outside agencies who specialize in this function.  Under normal circumstances, the client provides the survey organization with a list of customers who have recently contacted their call center operation.  The survey organization then assigns its call center agents to contact as many customers as possible and offers each contacted party the survey.

The following table is designed to calculate typical costs associated with telephone surveys.

Hourly cost per survey agent:  $     25.00
Call attempts per agent per hour:               40
Percentage of callers reached: 25%
Percentage of callers agreeing to surveys: 25%
 
Total customers contacted:               10
Total surveys taken:              2.5
Estimated cost per response:  $     10.00

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Mail Surveys

Like telephone surveys, mail surveys are generally conducted by external agencies.  In a similar fashion, the agency is supplied a list of customers to contact and the mails a survey to each customer name provided.  Customers who choose to respond to the survey simply provide answers to questions and return the survey via mail.

The following table illustrates the typical costs of a mail survey and assumes normal postal rates.

Cost per mailing piece $0.75
Postage per piece  $0.37
Number of pieces mailed:            100
Response rate: 2%
Response postage:  $0.37
 
Total cost of mailing:  $112.74
Total responses              2.0
 
Estimated cost per response:  $56.37

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Automated Voice Surveys

The automated voice survey utilizes voice response and/or speech recognition technology as a vehicle for capturing customer information.  While this technology is somewhat limited in its use, it can be deployed by transferring callers to the survey once they have completed their business with the call center, or the system may place a call directly to the customer afterwards.

Following is an example of the costs associated with Automated Voice Surveys.

Monthly fee*  $     19.95
Minutes included            100
Est. minutes per survey              5.0
Cost per survey  $       1.00
Retrieval costs (estimated):  $       2.50
 
Estimated cost per response  $       3.50

* Monthly fees vary by the size of the survey and the number of minutes used.  In the above example, minutes above 100 are charged at $0.15 each.

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The Survey Portal

The Survey Portal can be utilized in a variety of ways.  However, the most common are either email invitation, where the client provides an email list of customers to be contacted, or it is triggered via a link on the website.

Several plans are available and like other survey options, costs may vary as a result of the amount of production that is required.  To provide a fair comparison, production costs have been excluded from all of the examples provided.  The Survey Portal costs are associated with actual responses, not the number of surveys offered to customers.  Here's a typical example:

 
Monthly Fee (Basic Package): $55.00
Responses Included:                167
 
Cost per completed response: $0.33

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Cost Comparison

Following is a summarized cost comparison

Survey Type Cost per Survey Response
Telephone Survey $10.00
Mail Survey $56.37
Automated Voice Survey $3.50
The Survey Portal $0.33

While some cost estimates will vary, it is clear that The Survey Portal offers an enormous financial advantage over other, more common methods.

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30 Day Free Trial

We're so confident you will find our Survey Portal to be as valuable as we do, we'll let you try it for thirty (30) days at no charge.  Our free trial allows you to:

  • Develop surveys

  • Launch surveys and receive responses

  • Analyze results.

If you're not completely satisfied, there is no cost to you. 

Would you like more information?  Click here.

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